STJ Group - Building Trust, One Landmark at a Time in Mohali's Skyline

Drive down Airport Road in Mohali today and it is almost impossible to miss the towering glass facades, the buzzing showrooms and the cranes still working overtime near Aerocity. Most of that transformation carries one signature: STJ Group. What started as a single jewellery counter in Manimajra, Chandigarh, has, over the past decade, grown into one of Tricity's most recognised real estate names, with STJ Group now developing everything from commercial hubs to luxury residential flats across Mohali, Zirakpur and Rajpura. 

If you have been searching for a developer that combines an entrepreneur's hustle with an investor's discipline, STJ Group's story is worth knowing before you get to know its projects. In this blog, we walk you through the founder's journey, every major STJ Group project on the map right now and why so many homebuyers and investors in the Tricity region are placing their trust and their money, here in 2026.

Who Is STJ Group? More Than Just a Real Estate Name

Ask anyone in Mohali's Aerocity where the buzz is coming from and STJ Group's name comes up within the first few sentences. But here is what most people do not know: STJ Group did not start out in construction at all. It began life as a retail jewellery business, opening its first showroom in Manimajra, Chandigarh and building a loyal customer based on the strength of craftsmanship and honest dealing under the brand SARAF The Jeweller, later expanded further with Sunaar The Jeweller. That early lesson in trust, that a brand is only as good as its word, is what the group carried with it when it stepped into real estate.

Sunaar The Jeweller (also styled as Sunaar / Sunnaaar): 6 branches in India.

Official locations (from their store page):

• Chandigarh (Sector 22D, Jewellery Market)
• Manimajra / NAC Manimajra (SCO 821, Sector 13)
• New Delhi – Lajpat Nagar (E-23A, Central Market)
• New Delhi – Pitampura (35, Nishant Kunj)
• New Delhi – Rajouri Garden (A-21, Block D, Vishal Enclave)
• Jaipur (Jaipuria Mansion / Panch Batti area, Rajasthan)

Saraf The Jeweller (Sraaff / Saraff): 5 branches in India.

Official locations (from their website):

• Chandigarh (SCO 125–126, Sector 17C)
• Mohali (SCF 20–21, Phase 3B2, Sector 60)
• Patiala (SCO 10-11 / Bhupindra Road area)
• Zirakpur (SCO 40–41, Mohali City Square)
• Manimajra (SCO 45, Pocket No.1, New NAC Showrooms)

There are a number of branches across both chains all in North India including Solan, Shimla, mainly Chandigarh region, Delhi NCR, and in Jaipur also.

Today, STJ Group operates across two very different worlds under one philosophy. On one side sits the jewellery business, with multiple showrooms across Chandigarh, Mohali and Zirakpur. On the other sits a fast-growing real estate arm that has become the group's flagship identity, responsible for some of Aerocity's most recognisable commercial addresses and a fresh line-up of luxury residential projects. 

Their guiding philosophy is simple to state and hard to execute: become a trendsetter in the industry, do what you promise and build a brand people genuinely look up to. Every STJ Group project, whether a commercial showroom on Airport Road or a residential tower in Zirakpur, is built to reflect that same promise.

A quick snapshot: STJ Group’s Corporate office is in Mohali Citi Centre-2, F-Block, Aerocity and it holds over 35 acres of GMADA commercial land or you can say GMADA E-Auctioned land, 8 acres of GMADA residential land and roughly 30 acres of mixed land in Zirakpur, a scale that few standalone Tricity developers can match.

STJ, popularly known as Mohali Citi Centre for every layman, has earned a strong reputation across the real estate industry. This standing comes primarily from its consistent track record of delivering projects on schedule. 

In an industry where delays are common, timely completion builds trust among buyers and investors alike, positioning STJ as a dependable name synonymous with reliability, professionalism and quality execution in Mohali's growing real estate landscape.

What makes the STJ Group name resonate in Tricity is not a single flagship tower or a single marketing campaign. It is the sheer visibility of the group's projects along one of the region's busiest corridors, combined with a founder who is still personally identified with the brand rather than hidden behind a corporate logo. In a market where buyers increasingly research a builder's history before signing a booking form, that kind of visible, traceable ownership carries real weight.

There is also something deeply local about the way STJ Group operates. Unlike national chains that treat Tricity as just another market on a spreadsheet, STJ Group grew up here, on these roads, serving these families first at a jewellery counter and later at a sales office. 

That familiarity shows up in small but meaningful ways: sales teams who know Aerocity's traffic patterns by heart, project layouts designed around how Punjabi families actually live and entertain and a customer service culture that still leans on personal relationships rather than call-centre scripts. In an industry often accused of feeling impersonal, that local rootedness is quietly one of STJ Group's biggest, if least advertised, strengths.

From Jewellery Counters to Commercial Corridors: The Anil Goyal Story

Behind every STJ Group project is the same name: Mr. Anil Goyal, the founder and driving force of the group. His journey did not begin with a construction site; it began with a small jewellery showroom in Manimajra, built on an eye for value and a stubborn insistence on quality. 

As the response grew, so did the ambition and three more jewellery showrooms followed across Mohali, Chandigarh and Zirakpur, laying the financial and reputational foundation for what came next.

In 2018, Mr. Goyal took the leap into real estate with STJ Group's flagship project, Mohali Citi Centre-1, developed on GMADA-auctioned land in F-Block, Aerocity, along the 200-ft International Airport Road. What makes this launch particularly striking is the pace of delivery: the first 7-acre phase of a 25-acre commercial development was completed and handed over within a year of launch, a track record that quickly built credibility in a market where delayed possessions are unfortunately common.

That early momentum did not slow down. STJ Group went on to introduce Mohali Citi Centre-2, Citi Centre-3, Citi Centre Avenue, Citi Centre Walk and Mohali Citi Centre Square on the Zirakpur-Patiala Highway, followed by an expansion into premium residential development. Alongside real estate, Mr. Goyal also carried the jewellery legacy forward, launching Sunaar The Jeweller as a modern, premium extension of the original brand. As of today, he is reported to be spearheading around a dozen active commercial and residential projects alongside multiple jewellery ventures, a scale of parallel execution that has earned him a reputation as a developer who delivers rather than one who simply promises.

What stands out about this journey is not just the scale, but the sequence. Most real estate founders start with real estate. Mr. Goyal started with trust, built over a jewellery counter and only then moved into concrete and steel. That order matters, because it explains why STJ Group's marketing so often leans on words like transparency, timely delivery and a debt-free balance sheet rather than glossy renders alone.

Mr. Goyal Ji Added Gem to his own Legacy   

STJ Group's founder, Mr. Goyal Ji, has successfully brought the next generation—his children, nieces, and nephews—into the family business, especially Kashish Goyal is into the leadership of few projects, ensuring the legacy continues through capable hands. 

Daughter of Mr. Anil Goyal — who is currently managing or supervising three business projects. These are: Robolucious, a Smart Bazaar outlet, and a Haldiram's outlet located at Mohali City Centre 2. In short, she holds oversight or managerial responsibility across these three ventures, likely as part of her family's business operations in that area. 

Known for his dynamic and forward-thinking approach, he combines strategic vision with a straightforward, no-nonsense attitude in business dealings. Despite his stature and success, he remains remarkably approachable and down-to-earth, with an easygoing personality that makes him accessible to everyone he meets. This blend of visionary leadership and genuine humility has not only strengthened the business but also fostered trust and respect among employees, partners, and clients alike, reinforcing the family's values as the foundation of STJ Group's continued growth. 

It is worth pausing here, because this is the part of the story that often gets lost in project brochures. A jeweller's entire business survives on one currency: the customer's belief that the stone in front of them is exactly what it is claimed to be. 

Carry that discipline into real estate, where the stakes are a family's life savings rather than a single purchase and you begin to understand why STJ Group has been unusually careful about approvals, land titles and delivery timelines. It is not a coincidence; it is a habit formed over years of counter-to-counter trust building, now scaled up to acres of concrete and glass.

STJ Group's Commercial Empire: What Exactly Is the Mohali Citi Centre Series?

If you say "STJ Group" to anyone in Tricity real estate circles, the first thing they picture is the Mohali Citi Centre series. It is the group's oldest, largest and most tested product line, spread across Aerocity's F-Block and E-Block on Airport Road, with an additional address on the Zirakpur-Patiala Highway. Here is a project-by-project look at where the series currently stands.

A closer look at the verified highlights of each address:

• MCC-1: The project that started it all, on 25 acres of GMADA-auctioned land, RERA registered under PBRERA-SAS81-PC0068, with the first 7-acre phase delivered and 100 percent occupied within a year.
• MCC-2: Spread across roughly 4 acres with double-height SCOs ranging from 18x90 ft to 45x90 ft, surface and double-basement parking and shop prices that have historically started around Rs 45.9 lakh.
• MCC-3: Developed over approximately 10 acres in F-Block, with frontage on both the 200-ft Airport Road and a 150-ft connecting road.
• MCC Avenue: A 4-acre, GMADA and RERA-approved development in E-Block with double-height showrooms, high-speed elevators and dedicated power backup.
• MCC Walk: Spans close to 5.69 acres in E-Block with double-height shops, gated security, CCTV surveillance and surface plus basement parking.
• Mohali Citi Centre Square: Built on 4.5 acres with a 450-ft frontage on the Zirakpur-Patiala Highway, offering 59 SCOs and 81 double-height mini showrooms; it is often cited as the fastest-delivered, fully occupied project in Tricity.

MCC-4, MCC-5 and STJ Forum are the newer additions to the series, positioned along the same high-visibility Airport Road stretch. As these phases are still progressing, we would recommend confirming the latest carpet area, price list and RERA registration number directly with the STJ Group sales team before making an investment decision.

What Can You Actually Expect to Pay? A Verified Pricing Snapshot

Numbers matter more than adjectives when you are putting money into real estate, so here is what is publicly and verifiably known about pricing across the STJ Group commercial portfolio. Treat this as a starting reference point rather than a final quote, since inventory and pricing move as each phase nears possession.

If a number is not listed above, it is because we could not independently verify it from official sources at the time of writing and we would rather send you to the STJ Group sales desk for an accurate figure than guess on your behalf. In real estate, an honest "contact us for pricing" is worth far more than an inflated promise that does not hold up at the token booking stage.

Luxury Residential Projects: Where Does STJ Group Take You Home?

Having built its name in commercial real estate, STJ Group's move into premium housing feels like a natural next chapter rather than a diversification experiment. The residential line-up is designed around the same three pillars that built the commercial portfolio: prime location, GMADA-linked land parcels and a promise of everyday luxury that goes beyond a marble lobby.

The Pinnacle is a new-launch ultra-luxury high-rise project in Sector 83A, IT City, Mohali, developed by STJ Group in partnership with GB Realty. It features 3/4/5 BHK apartments across six G+36 towers on -8 acres, with skywalk, clubhouse, and premium amenities. Under construction, it aims to set a new luxury benchmark in the Tricity.

Genesis Heights is a new-launch luxury residential project on Airport Road PR-7/Ambala-Chandigarh Highway in Singhpura, Zirakpur. It offers 3/3+S/4 BHK apartments across -6 high-rise towers on 8.66–10.5 acres, with possession targeted around July 2030. Amenities include a large clubhouse, pool, and modern facilities; prices start -₹1.7–3 Cr.

The Residency -MCC Residency is a 25-acre gated township on the Zirakpur–Patiala Highway near the Aerotropolis/Aerocity area. It offers residential plots (mainly 125–150 sq yd) plus 3 BHK apartments (-1730 sq ft), with highway-facing commercial options. GMADA/RERA approved, it features security, greens and strong connectivity to the airport and IT hubs.

The Fortune is an ongoing premium residential project on PR-7 Airport Road, Zirakpur. It offers luxury 3/3+1/4 BHK high-rise apartments (around 1900–3500 sq ft) across multiple towers on -8.5 acres, with Mivan construction, rooftop amenities, and strong connectivity to the airport, Aerocity and Chandigarh. Possession targeted around 2030; RERA/GMADA approved.

Revanta Greens is a newly-launched 35-acre gated township on Patiala Highway near Chitkara University, Rajpura. It offers residential plots (125–150 sq yd), spacious apartments, and highway-facing commercial showrooms. Features include security, wide roads, and greens, with strong connectivity to Mohali, Zirakpur, and Chandigarh.

Crown Residency is a premium 40-acre pre-launch residential plotted township by the STJ Group, thoughtfully designed for families and investors seeking a comfortable, secure, and future-ready lifestyle. 

It offers residential plots in sizes of 110, 125, and 150 sq. yards, giving you the flexibility to design and build your dream home exactly as you imagine. The development blends modern infrastructure with serene surroundings to create an ideal setting for quality living.

What ties this residential collection together?

• Every project sits on or near the Airport Road, Aerotropolis or Patiala Highway growth corridor, the same belt that has driven Mohali's commercial success.
• Vastu-conscious layouts, generous open green spaces and clubhouse-led community living are a recurring design theme across the portfolio.
• Construction-linked payment plans and bank-financing tie-ups are offered on most projects, in keeping with the group's Airport Road commercial track record.
• The Residency and Revanta Greens both fall under larger township-style developments, offering a mix of plots and apartments for buyers who want flexibility.

For exact RERA registration numbers, floor plans, super area versus carpet area details and current price lists on these residential projects, we would strongly recommend reaching out to the official STJ Group sales desk, since these figures are revised frequently as each phase progresses through possession.

Beyond the Brochure: What Makes an STJ Group Home Feel Like Home?

Every real estate blog talks about amenities. Fewer talk about the moment a family actually walks into a flat for the first time, sets their bags down and feels their shoulders relax. That is the feeling STJ Group's residential design teams are chasing, whether it is a young couple choosing The Pinnacle for their first home together, a retired parent settling into The Residency closer to family or  an investor buying a plot in Revanta Greens as a promise to their children's future.

• Vastu-aligned layouts that respect tradition without compromising on natural light or ventilation.
• Landscaped green courtyards and clubhouse spaces designed for evening walks, festivals and the small rituals of everyday community life.
• Gated security, CCTV coverage and dedicated visitor management, so parents do not have to worry when children are playing outdoors.
• Ample covered and visitor parking, a small detail that becomes a daily source of relief in high-density Tricity neighbourhoods.
• Proximity to schools, hospitals and markets along the Airport Road and Patiala Highway corridors, cutting daily commute stress for working families.

None of this is complicated. It is simply what a home should offer, delivered consistently, project after project. And in a market crowded with promises, that consistency is what quietly turns first-time buyers into repeat customers and referrers.

What Really Sets STJ Group Apart From the Rest of Tricity's Developers?

Tricity's real estate market is crowded and almost every brochure promises the same things: prime location, modern amenities, assured returns. So what actually separates STJ Group from the pack? Here is an honest comparison.

Why Is Airport Road, Aerocity Mohali's Most Sought-After Address Right Now?

Location is the one variable that no developer can manufacture and this is exactly where STJ Group's biggest advantage lies. Nearly every flagship STJ Group project sits along or just off the 200-ft International Airport Road in Aerocity, a stretch that has quietly become Mohali's commercial spine over the last several years.

• Most Aerocity addresses on this stretch are roughly a 2 to 5 minute drive from Chandigarh International Airport, giving both commercial tenants and residential buyers exceptional connectivity.
• The road connects seamlessly to Chandigarh, Zirakpur, New Chandigarh and Kharar, positioning STJ Group's projects within easy reach of the entire Tricity footprint.
• GMADA's continued development of Aerocity as a planned commercial and residential zone has meant steadily improving infrastructure, from wider roads to better civic amenities.
• Mohali Citi Centre Square adds a second growth corridor on the Zirakpur-Patiala Highway, right next to established hospitality landmarks, extending STJ Group's footprint beyond Aerocity alone.

For homebuyers, this translates into shorter commutes and access to established social infrastructure. For investors, it means the kind of location-led appreciation that is hard to replicate once a corridor is fully built out. It is not an exaggeration to say that Airport Road today is what many other Tricity localities were a decade ago, before prices climbed out of reach for early movers.

Ask a long-time Aerocity shopkeeper how the area has changed and you will usually hear the same story: five years ago this stretch was mostly open plots and under-construction shells and today it is lined with running businesses, occupied showrooms and a steady flow of footfall through the day. 

That transformation did not happen by accident. It happened because developers like STJ Group committed large parcels of GMADA land early, built consistently and gave both tenants and residents a reason to move in before the area was fully established. For anyone weighing a purchase today, that same early-mover logic still applies to the newer phases and residential launches further along the corridor.

Is Investing With STJ Group a Smart Move in 2026?

Real estate decisions are emotional as much as they are financial. A home is where your family's everyday life happens; a commercial unit is where someone's business dream takes shape. So beyond the brochures, here is what genuinely matters when evaluating STJ Group as your developer of choice.

• RERA and GMADA approvals: Flagship projects such as MCC-1 carry verifiable RERA registration and multiple projects in the series are described as GMADA approved, an important checkbox for buyer protection.
• Delivery discipline: The 7-acre first phase of MCC-1 being completed within a year of launch remains one of the strongest delivery stories in the region's commercial segment.
• Occupancy proof: Mohali Citi Centre Square is frequently cited as running at 100 percent occupancy, a rare and meaningful signal in a market where empty units can sit for years.
• Financial stability: A debt-free positioning gives the group more room to weather market slowdowns without compromising on construction quality or timelines.
• Diversified strength: A profitable jewellery business running alongside real estate provides an additional cushion of financial credibility that many pure-play developers do not have.

None of this means every STJ Group project is risk-free; no real estate investment ever is. But for a family looking for a place to call home or  an investor looking for a commercial unit with genuine footfall potential, STJ Group's combination of location, delivery history and financial positioning makes a compelling, well-documented case.

There is also a broader market tailwind worth noting. Aerocity's continued build-out under GMADA, rising business activity along Airport Road and the steady premiumisation of Zirakpur and Rajpura as residential belts are all pushing demand toward exactly the corridors where STJ Group already owns land.